The traditional US department store format is no longer conducive to the way Generation Z shops — and shop, they do. Gen Z, those born between the mid-'90s and early aughts, now represents roughly $44 billion in buying power, which means that teenagers today wield a not-inconsiderable degree of ...
Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z? posted first on http://fashionista.com
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