The more I look at the capabilities of smartphones and the more that I step into meetings with bigger photography technology companies, the more I start to wonder what traditional camera manufacturers think about staying ahead of the curve. If the sloth-like pace for them to create full frame mirrorless cameras and lenses is any indication, then I'm really scratching my head. Phone manufacturers, photography software companies and other companies are doing more things than ever to replace traditional cameras. When I hear verbiage like "giving designers the power to create photo-realistic images without paying for expensive photo shoots" I see the intent for disruption simply for personal profit. But I see other things too; most folks can't tell the difference between a photo taken with a traditional camera and a phone anymore. In fact, if you didn't look at the EXIF data you probably wouldn't be able to tell. This is just one of the many features of the mobile web.
Modern Camera Makers Need to Stop Sitting Pretty and Start Majorly Innovating posted first on http://thephoblographer.com
No comments:
Post a Comment