Editors Explain How to Pitch Your Photography Project to a Publication

For every photographer, there is a clear designation between paid, commissioned work and work that you need to do for exposure of some sort. If you're looking to get the word out about a new project or yourself, it's often a great idea to allow publications to feature you. Ethically speaking, it's often a bad idea to pitch yourself and then demand payment simply because a story is about you and there is a practice in journalistic integrity to not pay for information. If your images are part of a great piece though, then it makes a whole lot of sense to ask for a licensing fee. With that out of the way, I highly suggest that any time that you have some sort of new project done and ready to use not only the power of social media and email to get the word out, but also publications. Gatekeepers often look at publications to help them find new talent and your work could be right on that list.
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