Sony really wants you to join their ranks, and to give you a little added incentive they are running their ever popular trade in program where you can get up to $450 credit towards your new Sony gear when you trade in your old gear. The catch about doing this online is that you have to buy your gear before you send in your trade in, so there is some overlap, so we recommend going into a participating retail location to take advantage. But for those interested in taking advantage of this online, here are some current Sony prices on new gear you may be interested in...
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