Like many brands — particularly those courting younger shoppers — Levi's usually devotes a not-insignificant amount of resources this time of year towards activating at music festivals like Coachella, where it dresses tons of musicians, celebrities and influencers in addition to hosting ...
Levi's Pivots Its Festival Campaign Starring Hailey Bieber and Jaden Smith Amid Pandemic posted first on http://fashionista.com
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