What Matt Scanlan really wants is to make things people want to buy. This is perhaps not a novel concept in retail, but it's one that fashion brands too often lose track of, producing $800 dresses that don't sell until the third markdown or skirts that only fit shoppers with runway-model ...
Naadam, Best Known for Its Affordable Cashmere, Is Building a Mini DTC Empire posted first on http://fashionista.com
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