When Paul Hedrick quit his job in 2014 to work on Tecovas — a digitally native, direct-to-consumer Western-wear label — full-time, he didn't necessarily foresee that cowboys were on track to become one of fashion's most defining influences four years later. Now, as we reach 2018's finish line, the ...
The Everlane of Cowboy Boots Is Bringing Western-Wear Into the Direct-to-Consumer Age posted first on http://fashionista.com
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