In November of 2017, Kim Kardashian West sold a reported $10 million (!) worth of perfume from her KKW Fragrance brand in a single day. What's more, she did so without turning to any of the traditional marketing strategies upon which the fragrance industry has relied for decades. Shoppers were ...
Kim Kardashian West Says 'There Is Room for Everyone' in the Beauty Industry posted first on http://fashionista.com
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