At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of (or seen for sale IRL anywhere) called Paris 99. I knew nothing about it or its founder — nor did my fellow Fashionista editors, who had also noticed it ...
The Rise of 'Instagram Brands': How the Platform Is Leveling the Fashion Playing Field posted first on http://fashionista.com
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