Friday, May 18, 2018

Kando Trip 2.0, Sony and the Mirrorless Arms Race That is Coming

Sony has been working on their Mirrorless technologies now for almost a decade; and really, they are only now truly beginning to reap the rewards of that labor. A shift is beginning to happen in the photography industry, and everyone sees it coming; a shift away from the mirror boxes of the past, to the future that is Mirrorless. It is a shift with much greater ramifications to the market than the shift from film to digital back in the 2000’s, back then the switch was more 1:1, film lenses worked fine on digital bodies, etc. But now, with this general shift to mirrorless technologies, it’s a shift that is much more complicated than it may appear. But I am getting ahead of myself…
Kando Trip 2.0, Sony and the Mirrorless Arms Race That is Coming posted first on http://thephoblographer.com

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