Wednesday, November 15, 2017

The Success of Jen Atkin's Hair-Care Brand Ouai Is a Testament to the Powers of Influencer Marketing and Sephora

At a time when beauty corporations are struggling to get Gen-Zers and millennials excited about buying hair products, Ouai — hairstylist Jen Atkin's nearly two-year-old brand — is thriving. For its initial 2016 launch, it was stocked in a small selection of Sephora stores and online. Fast ...

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The Success of Jen Atkin's Hair-Care Brand Ouai Is a Testament to the Powers of Influencer Marketing and Sephora posted first on http://fashionista.com

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