The Lomography Lomo’Instant Square Shoots Fujifilm Instax Square with Its Glass Lens

Hey analog world, we've got some really cool new announcements in the form of the new Lomography Lomo'Instant Square camera. The first to the table was the Fujifilm Instax Square SQ10; which in my opinion is little more than just an Instax Square printer. But this new camera is putting the light directly onto the film plane and not a digital sensor of any sort--unlike the Fujifilm camera. Using a 95mm f10 lens, the Lomography Lomo'Instant Square has programmed automatic exposures with compensation being offered. Plus there is a bulb mode, flash, infrared shutter release built into the lens cap, and real glass in the lens. While a 95mm f10 lens may sound pretty slow, consider the fact that this is a 62mm x 62mm film plane--far larger than 35mm and 645. Plus, the viewfinder isn't through the lens, instead it's just more or less for framing.
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