Tuesday, November 29, 2016

Gucci Surpasses Burberry as Most Digitally Savvy Luxury Brand

Long before Snapchat even existed, we've been keeping tabs on how luxury fashion brands have developed their online presences via research firm L2's annual "Digital IQ Index" — which benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, ...

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Gucci Surpasses Burberry as Most Digitally Savvy Luxury Brand posted first on http://fashionista.com

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