Is the New Sony a99 II Too Late to the Photography Game?

Though Sony was the first to the game with full frame interchangeable lens mirrorless cameras with autofocus, the company has traditionally played catch up in the digital photography world--and there seems to be a bit of that with the Sony a99 II. Granted, they're now very much the leader in many ways and create understandably fantastic products--but the a99 II's announcement after around four years or more feels a bit like what Canon and Nikon do. Granted, that makes sense in some ways; but Sony is now mostly known for their mirrorless cameras and that begs the question of whether or not the company is too late with this announcement.
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