The Point and Shoot Camera Can Succeed if You Make it Less Boring

If we look at the trends when it comes to spending and even in how people consume content, we can tell that people click on and purchase what they really, really want and not necessarily what they need. This is evident in the fact that so many people don't buy real cameras with zoom lenses and instead just do the whole digital zoom thing on their phones. But using a phone camera is fun--at a recent serious art event I saw a few young women stand in front of a neon sign for at least 10 minutes taking pictures of themselves. This is the dominant mentality--it's about convenience and fun. I mean, come on--there's an app called Huji that simulates what a disposable camera can do. But the truth is that the modern disposable camera just isn't sexy. The further, not sugar coated truth, is that manufacturers are very busy creating cameras for an incredibly incestuous community.
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