From Kith to Kanye West to Kylie Jenner, it seems that limited-edition "drops" are the keys to buzz and retail success, and when it comes to powering those hyped-up launches online (and, more recently, at pop-ups), Shopify is leading the way. The Canadian tech company powers over 400,000 brands and ...
Would You Go to a Physical Location to Shop a Product Drop on Your Phone? posted first on http://fashionista.com
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