Wednesday, November 28, 2018

A Spike in Single-Ingredient Marketing Is Changing How Shoppers — and Brands — Approach Skin Care

When The Ordinary launched in 2016, it sought to democratize the skin-care industry as Warby Parker had done for prescription glasses. Countless brands have claimed to be "the Warby Parker of…" "disrupting" prices in just about every product category you can think of, but not many have been ...

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A Spike in Single-Ingredient Marketing Is Changing How Shoppers — and Brands — Approach Skin Care posted first on http://fashionista.com

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