In a way, Chanel has been a pioneer when it comes to digital and influencer marketing: There are the vaguely employed, wealthy, stylish and attractive "ambassadors" that have been populating its front rows for years, and it's engaged in Insta-bait runway show tactics since before Instagram ...
Inside Chanel Beauty House, Which Aims to Be the Most Instagrammable Pop-Up Ever posted first on http://fashionista.com
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