Last we checked in on Theory in 2015, the once-bustling contemporary label had just announced its plans for a head-to-toe relaunch, complete with an updated logo and a fresh website. It's been more than two years since then, and yet, the 20-year-old retailer hasn't regained the level of ...
Could Theory's New Initiative, Theory 2.0, Reinvigorate the 20-Year-Old Contemporary Brand? posted first on http://fashionista.com
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