According to The Official Rules of Marketing To Gen Z, if you "unicorn" it, they will come. The latest example of this phenomenon? Australian beauty brand Frank Body (famous for its messy-yet-effective coffee scrubs) has a forthcoming "Shimmer Scrub" — being dubbed a "unicorn" scrub by ...
Frank Body's New Glittery 'Unicorn' Body Scrub Has a 50,000-Person Waitlist posted first on http://fashionista.com
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