It's a situation any new brand dreams of: Having a product so in-demand that it sells out quickly and inspires waitlists.Except Negative Underwear quickly discovered there's a downside to having demand exceed supply. At the end of 2015, just a few short years after launching, the intimates brand ...
How Negative Underwear Overcame Being Out of Stock for Nearly a Year posted first on http://fashionista.com
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