When Andy Spade launched Sleepy Jones in 2013, with an event in a small downtown hotel featuring models lounging around in various rooms wearing the brand's pajamas, we were instantly drawn to the clever branding, the comfortably chic product, and the underlying concept: that pajamas ...
With Sleepy Jones, Has Andy Spade Tapped Into What Comes After Athleisure? posted first on http://fashionista.com
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